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Executive Support by Beige Threat

Typography

Three families. Freight Big for feature headlines. Freight Text for editorial hierarchy and long-form reading. Inter for marketing copy and interface chrome.

The typefaces

Aa
Freight Big Pro · Display
Joshua Darden · GarageFonts (2005), now Darden Studio
Use for: feature headlines, hero titles, covers
Book 400 – the only display weight
Aa
Freight Text Pro · Editorial
Joshua Darden · GarageFonts (2005), now Darden Studio
Use for: section headings, body copy, pull-quotes
Book 400
Medium 500
Semibold 600
Aa
Inter · UI & Marketing
Rasmus Andersson · variable · free on Google Fonts
Use for: presentations, marketing copy, emails, captions, labels
Regular 400
Medium 500
Semibold 600
Bold 700

Type in practice

How a page should feel. A clear hierarchy: overline → headline → body. Three levels is the rule; more than that and the page loses its centre of gravity.

Issue 04 · Apr/May 2026
Changing the face of the profession.
For three years she ran the calendar of the man who ran the building. Then the building changed hands, and so did everything else.

Fallbacks for Canva and PowerPoint

The Freight fonts are licensed and may not be available in all tools. When they’re not:

  • Replace Freight Big with Georgia Bold or any condensed serif at the largest available size
  • Replace Freight Text with Georgia Regular for body and headings
  • Inter is free – download it from Google Fonts and install it before opening Canva or PowerPoint

Usage rules

Do · One step at a time
Issue 04 · Apr/May
The leadership issue
A clear hierarchy uses three levels at most.

Overline → headline → body. Three levels per block is the rule.

Don't · Jump from display to caption
Huge
tiny caption right underneath

Jumping from display to caption with nothing between flattens the rhythm. Add the missing level.

Do · Serif for editorial moments
Changing the face of the profession.

Use Freight for hero headlines, article titles, pull-quotes. The serif earns its place where the magazine voice carries.

Don't · Serif on buttons or forms

Inter is the UI and marketing family. Freight is editorial. Serif on buttons or inputs reads as unfinished.

Do · Overlines for section markers
In this issue
Five rooms, five leaders.

Small Inter caps in an accent colour (11px, all-caps, wide tracking) paired with a serif headline.

Don't · ALL-CAPS headlines
Loud and unreadable.

ALL-CAPS is for overlines only. Headlines stay in sentence case.