Colour
The colour palette comes directly from the printed magazine. Drawn from the Apr/May 2026 issue.
Anchor colours
Every Executive Support layout reads as teal and deep navy on a cream page. These are the non-negotiable centre of the identity. Mustard and warm orange ride alongside as the earthy supporting pair.
Buttons, links, and the signature accent. The single action colour.
Headlines, dark backgrounds, the secondary button.
Editorial canvas. The background that anchors the brand to print.
Cards and raised surfaces. Near-white, lighter than cream.
Supporting accent. Section headers, editorial badges.
Supporting accent. Issue covers, annual editions.
Editorial seasoning. Use sparingly alongside cream.
Body copy on any light surface.
The full palette
Each anchor colour expands to a full range of lighter and darker tones. Use these when you need a tinted background, a subtle border, or a hover state.
How to use these colours in Canva, PowerPoint, or Figma
Copy the hex codes above directly into any design tool’s colour picker. A few practical rules:
- Background: use Cream (
#E3E4DC) for editorial sections; Paper (#FDFDFD) for clean, card-like surfaces - Headlines: use Navy (
#181F2C) or Ink (#080305) - Buttons and links: Teal (
#06A0A9) only – never use a second hue for primary actions - Accents: pick one per page or spread – Mustard, Orange, or Sage. Never all three at once
Usage rules
Long-form content, landing pages, and section blocks default to cream. It anchors the brand to the print product.
Reserve pure white for raised surfaces – cards and panels. Wall-to-wall white loses the magazine character.
Primary buttons, links, and call-to-action elements use teal. It is the single signature colour of the brand.
Never compete with teal. Secondary actions use navy or a simple outline – never a second hue.
Use one accent per spread or section to mark a moment – a section header, a pull-quote, a badge.
Combining multiple accents reads as a stock dashboard, not an editorial brand.
Headlines use navy; body copy uses ink or stone-700. Both read cleanly on cream and paper.
Teal is reserved for buttons and a single accent moment per view. Never use it for paragraphs.