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Executive Support by Beige Threat

Iconography

Forty-nine glyphs, one consistent look: thin lines, rounded ends, navy by default. The same style runs across the website, marketing materials, and print. Use these – don’t source alternatives from another icon set.

The icon library

search
menu
close
chevron-left
chevron-right
chevron-up
chevron-down
arrow-right
arrow-left
arrow-up-right
external
more-horizontal

Status and feedback

check
check-circle
alert
info
x-circle
loader

Editorial and content

bookmark
quote
article
image
play
download
share
link

User and account

user
users
settings
lock
logout

Communication

mail
message
bell
phone

Utility

calendar
clock
search-doc
folder
plus
minus
filter
sort
copy
trash
edit
eye
globe
sparkle

Usage rules

Do · Match the icon colour to its text

Read the interview

The icon should read as part of the text, not as a separate decoration.

Don't · Use a different colour to the label

Wrong colour

A different colour on the icon draws the eye to the decoration instead of the action.

Do · Stay at named sizes

16, 20, or 24 px are the three sizes for most uses. In presentations, 32 or 48 px for feature moments.

Don't · Arbitrary in-between sizes
22px – strokes go fuzzy

Off-scale sizes break stroke crispness on screen. Round to the nearest named size.