Brand Guide
Executive Support is a magazine and digital publication for chiefs of staff and executive assistants. This guide covers the colours, the typefaces, the writing style, and the photography that make the brand recognisable.
Use it when making anything under the Executive Support name.
The brand
Identity
The Mark
Logo, clear-space rules, and what you must never do with it.
Plain.
Direct.
Earned.
Direct.
Earned.
Brand voice
Voice & Tone
Considered, specific, direct, warm. How we write and what we never say.
Visual identity
Colour
Four anchor colours drawn from the magazine. Hex codes and usage rules.
Aa
The page is the proof.
Visual identity
Typography
Freight Big for display, Freight Text for editorial reading, Inter for marketing and UI.
Visual identity
Photography
Commission only. Four pillars, four crop ratios, one tonal treatment.
Visual identity
Iconography
49 glyphs. One consistent line weight. Covers navigation, editorial, and status.