Replace every [PLACEHOLDER] before sending. The templates are calibrated to length – don’t add words that aren’t in the structure.
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| Subject lines | Sentence case · no exclamation marks · lead with the most specific detail |
| Salutation | First name only – never “Dear [Name],“ |
| Sign-off | Name and title · no “Kind regards”, no “Best wishes” |
| Length | Four to six short paragraphs maximum |
Event announcement
For ES Global, ES Tech, ES Thrive, or any standalone event. Works for both in-person and online.
Subject
[Event name] –
[Date],
[City or Online][First name],
[Event name] is on [date] at [venue], [city / online].
[One sentence on the theme or headline topic – specific, no jargon].
[Programme facts: session count, format, what’s included].
[£Price] · [Any offer or deadline].
[CTA verb, e.g. “See the programme”]: [URL]
[Your name]
[Title], Executive Support Media
Subject
ES Global 2026 – 4 June, London
Anna,
ES Global 2026 is on 4 June at the Barbican, London.
This year’s programme covers the expanding remit of the chief of staff – twelve sessions across AI tools, strategic planning, and leadership.
Full-day programme. Breakfast, lunch, and evening reception included.
£395 · Group rate (3+): £345 each. Early rate ends 28 February.
See the programme: executivesupportmedia.com/es-global-2026
Lucy Brazier OBE
Chief Executive, Executive Support Media
Voice notes
Subject: event name first, then the most specific detail. Not “Join us for…” or “We’re excited to announce…”
Body opens with one fact. No preamble, no “I hope this finds you well.”
One CTA only. The link text is the action – not “click here”.
Course launch
For ACEA®, Modern Day Assistant, or any course opening or reopening.
Subject
[Course name] is open –
[one specific hook: deadline, price, credential][First name],
[Course name] opens [today / date].
[One sentence on what the course covers – concrete topics, verb-led, no corporate filler].
[Format and credential: e.g. “Six modules. Self-paced. Certificate on completion.”]
[£Price] · [Offer or deadline, if any].
[CTA verb]: [URL]
[Your name]
[Title], Executive Support Media
Subject
ACEA® enrolment is open – closes 31 March
Sarah,
ACEA® opens today.
The programme covers strategic planning, stakeholder management, and executive presence – eight accredited modules, self-paced.
Certificate on completion. Recognised by employers in 40 countries.
£695 · Early rate: £595 until 31 March.
Enrol now: executivesupportmedia.com/acea
Lucy Brazier OBE
Chief Executive, Executive Support Media
Voice notes
Subject hook: be specific – a deadline, price point, or credential. Not “exciting news” or “don’t miss this”.
Line two covers what’s inside. One sentence. Concrete topics, not aspirational outcomes.
Format details go on their own line – short, factual, no padding.
Subscription pitch
For promoting digital access to the magazine. Keep it short – the product speaks for itself.
Subject
[A specific hook: a feature title, a fact, a number – never “exclusive offer inside”][First name],
Executive Support is [number] issues a year. [One sentence on what’s inside – specific topics, no generic adjectives].
Digital access from [today / date]. Cancel any time.
[£Price] a year.
Subscribe: [URL]
Subject
Eight issues a year – the chief of staff interview
James,
Executive Support is eight issues a year. Long interviews with chiefs of staff, EAs, and the people who run the room.
Digital access from today. Cancel any time.
£64 a year.
Subscribe: executivesupportmedia.com/subscribe
Voice notes
Subject line should be a fact or a specific editorial hook – never a promotional phrase.
The body is four sentences. Resist the urge to add more.
“Cancel any time” earns trust. Don’t remove it.
