The Mark

The Executive Support mark, with clear-space rules, sizing, and don’ts.

Primary mark

The full lockup is a monogram (ES) paired with the wordmark and a category line. Use this on covers, home pages, headers, and any first-impression surface. For dense UI (favicons, app icons, social avatars), the monogram alone is permitted at 24 px and above.

On color

Three approved surfaces: paper (default), navy (formal, premium), teal (digital accent). On any other background, place the mark inside an approved-colour container.

Clear space

Reserve a margin equal to the height of the capital “E” in the monogram around every side of the mark. Nothing – text, imagery, edge of page – encroaches. This is the single most-violated brand rule; honour it and the system feels considered.

xxxx

x = the height of the capital E in the monogram, scaled with the mark.

Don’ts

Six common misuses. The mark is a system asset, not a creative surface – recolour through the approved palette, never invent new treatments.

✕ Don't rotate

✕ Don't stretch

✕ Don't recolour off-palette

✕ Don't substitute the typeface

✕ Don't place over busy imagery without a panel

✕ Don't reduce opacity

Voice

Voice and tone live on their own page: see Voice & Tone.